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Friday, April 10, 2009
Language of Sustainability
We recently changed the name of our company from Red Direct to Red Digital Marketing. It fits much better with what we do and our commitment to sustainability as a business strategy.
Comparing our old self to our new self by the language we use:
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WhitePapers
CFO Green Conference Nov 2008
New Models of Economic Development by Ed Morrison
IT Sustainability Imperatives by Think Ecological
Practical Guide to Sustainability by Waste Management
The Social Intrapreneur
Applying the Technology Adoption Lifecycle and RM to building awareness.
Of Note
Upcoming Conference in LA
EVENTS
Green Prosperity:Economic Recovery and Sustainability-Part I, June 23, NYC
Opportunity Green, November 7-8, 2009, Los Angeles, CA.
News Headlines
Sustainability Not a Fad, story of Maine Lobster Fishery in the Bar Harbor Times, 3/09/09
Sun's New Green Datacenter to Save $1 Million a Year, Sustainable IT Update, January 28, 2009
Dell Slams Apple on Green MacBook Ad, Sustainable Brands Weekly, Jan 08, 2009
The SAP Sustainability Report 2007/2008 is available for download at http://www.sap.com/about/sustainability/index.epx.
IBM, Tesco, Dell Earn Kudos on Climate Policy, Sustainable Brands Weekly, December 2008
Virgin America to Offer Carbon Offsets, Sustainable Life Media, December 09, 2008.
Green Policies in California Generated Jobs, Study Finds, New York Times, Felicity Barringer, October 20, 2008
Bailout vs. bull market:New data: Green investment would produce about twice the jobs of Wall Street bailout. Grist, 10/01/08
IBM to Offer "Cradle-to-Grave" Consulting, Sustainable Life Media, 9/29/08
Xerox Creates Own Eco-Label for Green Papers, Sustainable Sourcing Weekly, 9/26/08
Dell Meets Carbon Neutral Goal Five Months Early, Climate Management Weekly, 8/21/08
IKEA to Sell Solar Panels, "Smart" Meters, Sustainable Business Weekly, 8/21/08
71% of Supply Chain Execs See Higher Profits in Green Manufacturing, Sustainable Sourcing Weekly, 08/15/08
Yes, Companies Are Responsible for Charity. Adverting Age, 08/11/08
Sun's New Green Datacenter to Save $1 Million a Year, Sustainable IT Update, January 28, 2009
Marketing With Meaning
Marketing With Meaning: EarthSayers.tv
Voices of Sustainability
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Just Means Network and Jobs Site
Australian Consumption Atlast
Marketing With Meaning Story
Help to Innovate for Sustainablity Profitably
Torben Torp-Smith, Visuality
Jerry Holtaway, Strategy
www.earthsayers.tv
Geoff Clevenger, Web CMS Systems
Rose Cassano, Designer
Ruth Ann Barrett
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